Local SEO by Trade
A complete local SEO playbook, written trade by trade. Every guide follows the same five-step framework — Google Business Profile, reviews, rank tracking, content, and NAP consistency — then layers on the tactics that only matter for your kind of business. Pick the guide that fits, and start where you are.
Start free — no card requiredGuides by trade
Same framework, trade-specific tactics.
Local SEO for Plumbers
Built around emergency "near me" intent, where your Google Business Profile is what a panicked customer sees first — and where review velocity does the deciding.
Read the guide →Local SEO for HVAC Companies
Handles the two seasonal demand peaks — summer AC and winter furnace — with content that keeps you present through both, not just the one you happen to be in.
Read the guide →Local SEO for Roofers
Focused on the storm-driven search spike: how to win the surge in demand after weather hits and build the review trust that beats out-of-town storm chasers.
Read the guide →Local SEO for Dentists
Covers trust-first ranking and HIPAA-safe review replies — how to respond publicly without confirming someone was a patient — plus insurance-intent content.
Read the guide →Local SEO for Landscapers
Photo-first: a portfolio-heavy profile that wins the spring rush, plus how to set up a service-area business correctly when you work at customer sites, not a storefront.
Read the guide →Local SEO for Auto Repair Shops
Aimed at the distrust barrier — reviews that answer the "will they rip me off" fear — and per-repair-category content that matches how people search by symptom.
Read the guide →Tools used in the series
Free, no-signup tools the guides put to work at each step.
Don't see your trade?
The five-step framework works for any local business, and we're adding new trade guides regularly. If you'd rather have the software run it for you, see what RateGather's local SEO service covers — or get in touch and tell us what you do.
Rather have the software run it for you?
RateGather automates the five-step framework these guides teach — Google posts, review requests, and daily rank tracking, on the trades above and any other.
No contract. Cancel anytime.