Compare · Thryv

Looking for a Thryv Alternative? Here's an Honest Comparison

Thryv is a broad all-in-one platform; RateGather is focused on Google reviews and local visibility. They're not the same kind of product — here's what each one actually offers, sourced from their own site and ours.

Thryv facts below are sourced from Thryv's own site — primarily https://www.thryv.com/pricing/ and https://www.thryv.com/ (accessed July 2026). RateGather facts come from our own live pricing page.

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What it is

What Thryv Is

Thryv describes itself as "The AI-Powered Platform Built to Grow Small Businesses." Per thryv.com (accessed July 2026), it's a broad all-in-one platform that bundles CRM, appointment scheduling, payment processing, estimates/invoices, email and SMS marketing, listings across 30+ directories, a website, and reputation management — marketed to 50+ industries.

What Thryv's own pricing page shows, as of this access date:

Individual centers starting around $244/mo — a Marketing Center (social, listings, reviews, website, analytics) and a Business Center (CRM, calendar/appointments, estimates/invoices, payment processing, email/SMS marketing), plus Keap from $299/mo.
Bundles from $646/mo (Kickstart) to $881/mo (Ignite) to $1,475/mo (Accelerate), each with a one-time $250 onboarding fee.
Add-ons like ThryvPay payment processing at "2.60% + $0.30," a Websites add-on, and a Workforce Center priced per active staff member.

Plans run on a 6-month term that "auto-renews month to month thereafter," per their pricing page.

What it is

What RateGather Is

RateGather is self-serve software focused specifically on Google Business Profile visibility, review collection, and local rank tracking, plus a simple site. Plans run $0/mo on Free or $79/mo ($63/mo billed yearly) on Autopilot, both shown in full on our pricing page with no onboarding fee. We don't offer CRM, payments, or appointment scheduling — reviews and GBP visibility are the whole point.

What's actually included:

Google Business Profile visibility tools and local rank tracking — Google Maps only, not a multi-platform aggregator.
Reviews: collection links/QR codes, AI-drafted replies on both plans, and website widgets.
AI content and a simple site: Google posts and blog drafts generated for you, published or approved by you.

No CRM, no payments, no appointment scheduling. See the full breakdown on features or the complete plan comparison on pricing.

Side-by-side

Thryv vs. RateGather, Side by Side

Seven dimensions that actually matter when you're deciding between a full all-in-one platform and a focused reviews-and-visibility tool. Every Thryv figure traces to their own site; nothing here is guessed.

	Thryv	RateGather
Published pricing	Published as "starting at" figures on their pricing page: individual centers from $244/mo, bundles from $646/mo (Kickstart) to $1,475/mo (Accelerate), plus a one-time $250 onboarding fee	$0/mo Free & $79/mo Autopilot ($63/mo billed yearly), shown in full on our pricing page, no onboarding fee
Product scope	All-in-one small-business platform — CRM, appointment scheduling, payment processing, estimates/invoices, email/SMS marketing, listings, website, and reputation	Focused on Google Business Profile visibility, reviews, and local rank tracking, plus a simple site — not a CRM, payments, or scheduling platform
CRM, scheduling & payments	Included — CRM and calendar/appointments in Business Center, and ThryvPay payment processing at "2.60% + $0.30" per their pricing page	Not offered — RateGather has no CRM, appointment scheduling, or payment processing
Contract / commitment	6-month term that "auto-renews month to month thereafter" (Thryv's pricing page); cancellation and refund terms are set out in their Services Terms and Conditions	No contract — cancel anytime, no minimum term
Getting started	Onboarding with a one-time $250 fee (per their pricing page); bundles are typically set up with a Thryv rep	Self-serve signup today, no card required on Free
Reviews specifically	AI reputation management with automated review requests, as one part of the larger platform	Google Business Profile only, with AI-drafted replies included on both plans
Business fit	Markets to 50+ industries and small-to-mid-sized businesses; built to run many functions in one place	Built for single-location owner-operators who want reviews and local visibility handled well

Give credit where it's due

Where Thryv Is the Better Fit

Thryv is a genuinely stronger choice for a specific kind of business, and we'd rather say so plainly than pretend we do the same thing.

One platform for a lot of the business. CRM, appointment scheduling, payments, estimates/invoices, and marketing in one place — genuinely broader than what RateGather does, and useful if you want a single system to run daily operations.
Payments and invoicing built in. ThryvPay handles card processing and invoices, something we don't offer at all — we're a visibility-and-reviews tool, not a payments product.
Appointment scheduling and a client portal. If bookings and client management are core to your day, that's baked into Thryv's Business Center.
Wide industry coverage. Thryv markets to 50+ industries with dedicated solutions, aimed at small-to-mid-sized businesses that want more than one function handled at once.

If a full CRM, payments, and scheduling suite is the actual thing you're looking for, Thryv is the stronger product and worth the setup.

Where we fit better

Where RateGather Is the Better Fit

RateGather is the better fit for owners who mainly need Google reviews and local visibility, at a price and setup that don't require a full platform or a contract.

Focused on what most local businesses need first. Google reviews, GBP visibility, rank tracking, and a site — without buying a CRM-and-payments platform to get there.
Published, lower pricing. $0/mo or $79/mo ($63/mo yearly), visible on our pricing page right now, with no $250 onboarding fee.
No contract. Start free, cancel anytime — no 6-month term to commit to.
Self-serve. Sign up and connect your Google Business Profile in minutes; running it day to day takes as little as 15 minutes a day, per our own product experience with owner-operators.

This is the fit for owners who mainly want reviews and local visibility handled well, not a full operations platform — see the fuller picture on getting more Google reviews or compare us with Podium and Hibu.

Switching

What Switching Actually Looks Like

You don't have to rebuild anything to try RateGather alongside what you already have.

Sign up free, no card required, and connect your Google Business Profile — takes a few minutes.
Run it alongside Thryv for as long as you want. Nothing about our Free plan requires canceling anything else first.
If you're inside a Thryv term, check your own order and terms for the exact commitment (their pricing page references a 6-month term) before canceling anything — we have no visibility into or influence over that agreement.
Your CRM, payments, and bookings stay put. RateGather doesn't take over or replace those; it adds GBP visibility, review collection, and rank tracking on top of whatever you already run.

What is a good Thryv alternative for a small business?

It depends on what you actually need. Thryv is a broad all-in-one platform (CRM, scheduling, payments, marketing, reviews), so if you want all of those in one place, most "alternatives" are other all-in-one suites. If what you really need is Google reviews and local visibility without buying a full CRM/payments/scheduling platform, RateGather is a focused, lower-cost option: $0/mo on Free or $79/mo ($63/mo billed yearly) on Autopilot, shown in full on our pricing page.

How much does Thryv cost?

Thryv publishes "starting at" prices on thryv.com/pricing (accessed July 2026): individual centers start around $244/mo, and bundles range from $646/mo (Kickstart) to $881/mo (Ignite) to $1,475/mo (Accelerate), with a one-time $250 onboarding fee. Actual cost depends on the plan and add-ons you choose. For comparison, RateGather is $0/mo on Free or $79/mo ($63/mo billed yearly) on Autopilot, with no onboarding fee.

Does Thryv have a contract or early termination policy?

Per Thryv's own pricing page, plans run on a "6-months" term that "auto-renews month to month thereafter." Cancellation and refund specifics are set out in Thryv's Services Terms and Conditions rather than on the pricing page itself — always read your own Thryv order and terms for the exact numbers. RateGather has no contract on either plan — start free and cancel anytime.

Is Thryv better than RateGather?

For a business that wants one platform to run CRM, appointment scheduling, payments, invoicing, and marketing together, yes — Thryv does far more than RateGather, and we would rather say that plainly than pretend otherwise. RateGather is narrower by design: Google Business Profile visibility, reviews, and rank tracking, plus a simple site. If you need the full operations suite, Thryv is the better fit; if you mainly need Google reviews and local visibility, RateGather covers that at a fraction of the cost.

Can I use RateGather if I'm already a Thryv customer?

Yes. Signing up for RateGather's Free plan doesn't require canceling anything else, so you can run it alongside Thryv and compare the Google reviews and visibility side directly. If you're inside a Thryv term, check your own order and terms before canceling that service — we have no visibility into your agreement.

Does RateGather do everything Thryv does?

No, and we're not claiming otherwise. Thryv is a full all-in-one platform: CRM, appointment scheduling, payment processing, invoicing, marketing, and listings across many directories. RateGather doesn't offer CRM, payments, or scheduling at all — we focus on Google Business Profile visibility, reviews, local rank tracking, and a simple site. If you want one tool to run your whole operation, Thryv's the broader product; see the comparison above.

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