✓ Pick the right categories. Choose the primary category that matches exactly what you do, plus every relevant secondary category — this is one of the strongest ranking signals on the whole profile.
✓ Add real photos, regularly. Fresh photos of the work, the team, and the location signal an active business — profiles with recent photos consistently out-perform stale ones.
✓ Post on a schedule. Google's "Updates" tab rewards profiles that post regularly — offers, services, behind-the-scenes work. A profile that never posts reads as abandoned.
✓ Reply to every review. Positive, negative, or three-star — a reply shows you're paying attention, and search engines and AI answer engines alike read review-response rate as a trust signal.
✓ Fill out the Q&A section. Seed common questions yourself with clear answers before a customer (or a competitor) posts something misleading there first.
✓ Keep your NAP consistent. Name, address, and phone number should match exactly across your website, your profile, and any directory you're listed in — mismatches quietly hurt local rankings.
✓ Track your movement. Check your ranking from more than one point on the map on a regular cadence, so you catch a slide before it becomes a real problem.
Every item above is something RateGather's software automates a piece of: it writes and schedules
the posts, drafts the review replies for your approval, and runs the daily grid check so you don't
have to remember to. The manual version above works — it just takes ongoing time each week that the
software gives back to you.