Discover expert insights, actionable strategies, and industry best practices to help your business thrive in today's competitive market
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If you run a local business, chances are you’ve already heard of local SEO. You might even have a Google Business Profile, solid reviews, and a contact page with a map.
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When you're running a local business, staying visible online isn't just a nice-to-have—it's a must. In a world where people Google everything, showing up consistently can be the difference between getting a customer or losing one. That’s where Google Posts come in. They're simple, powerful, and—when done right—they can keep your business ahead of the competition.
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Let’s imagine you’re an aspiring entrepreneur who just started a local business in your area. Your foundation is still a bit wobbly, and your top priority is simple: get as many customers as possible through the door to keep things running.
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Remember when stuffing your business into every directory under the sun meant better rankings? It seemed like a golden ticket to local SEO success. But it’s 2025 now, and search engines are a lot smarter. So, are citations still worth your time, or are they just another outdated tactic from SEO’s past?
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You claim your Google Business Profile. You upload some photos, pick your categories, add your contact info, maybe even collect a few reviews. Then you sit back and hope the customers start rolling in.
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You spent time and money creating a beautiful website. It looks great, runs smoothly, and works on mobile. But somehow, your local competitors—some with basic, outdated websites—keep showing up ahead of you on Google. And worse, they’re getting more leads and foot traffic.
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If you’re trying to improve your website’s performance on Google, you’ve probably heard a lot of tips: use keywords, build backlinks, make great content. All of those matter. But there’s one secret weapon that often flies under the radar—consistency.
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Have you ever searched for a business nearby, only to find it closed, even though you’re sure it should be open? Or worse, you didn’t find it at all? If your business hours are inaccurate or inconsistent, this could be the reason why. Many business owners overlook the importance of setting their opening hours correctly—yet, this small detail can significantly impact your local search rankings.
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Thinking about updating your business name, address, phone number, or even your website URL? Hold up—before you make the change, there’s one thing you need to know. If you update your business info the wrong way, you risk disappearing from local search results. Yes, seriously. Google might stop trusting your business—and that means fewer calls, fewer clicks, and fewer customers.
If you’re a local business owner, you probably already know that showing up on Google matters. But here’s something many businesses still overlook: your photos. That’s right. Images can make or break your visibility in local search. Great photos don’t just make your business look good—they can boost your local rankings, attract more clicks, and turn browsers into buyers.
